Post by account_disabled on Mar 12, 2024 22:31:17 GMT -5
In this historical moment, two opposing approaches coexist in digital marketing . One more scientific and analytical and one more relational and humanistic. The first is supported by the strength of data and research on specific keywords. The ability to be found where the user shows interest generates a probable sale. Sacrosanct. The second has a more relational soul and is aimed at creating, in a public that ignores the opportunity, the need for a specific service or product. Supported by the relationship and by the corporate and personal reputation, the user will prefer to rely on those who reassure him better than the compulsive purchase by turning to unknown suppliers.
When the world of digital marketing was the domain India Mobile Number Data of forums, blogs and search engines, the first approach definitely won over the second. A few years ago, links and keywords were king. Whoever knew how to wisely dose these elements obtained the much desired sale. Technology evolves. Social media was born and has gained the following of a substantial part of the world's population, so much so that some are convinced that Facebook is the Internet. Technology is increasingly portable, wearable and allows anyone to connect in any situation. Search engine traffic is declining , especially from mobile.
Search engines are evolving rapidly and the signals that lead to determining that one piece of content is positioned better than another have changed from classic links, introducing methods based on human and social behavior. I borrow the words with which Rand Fishkin recently declared in a video that, “The importance of queries and related traffic as ranking factors will challenge those who do classic, old-school SEO. Building a brand around the keywords that identify a service or product is no longer a question of "keywords, links and content architecture", but requires the communication and relationship skills of digital marketing". According to Fishkin, it's about thinking holistically, attracting audiences from social media, email, messaging, word of mouth and even offline personal relationships.
When the world of digital marketing was the domain India Mobile Number Data of forums, blogs and search engines, the first approach definitely won over the second. A few years ago, links and keywords were king. Whoever knew how to wisely dose these elements obtained the much desired sale. Technology evolves. Social media was born and has gained the following of a substantial part of the world's population, so much so that some are convinced that Facebook is the Internet. Technology is increasingly portable, wearable and allows anyone to connect in any situation. Search engine traffic is declining , especially from mobile.
Search engines are evolving rapidly and the signals that lead to determining that one piece of content is positioned better than another have changed from classic links, introducing methods based on human and social behavior. I borrow the words with which Rand Fishkin recently declared in a video that, “The importance of queries and related traffic as ranking factors will challenge those who do classic, old-school SEO. Building a brand around the keywords that identify a service or product is no longer a question of "keywords, links and content architecture", but requires the communication and relationship skills of digital marketing". According to Fishkin, it's about thinking holistically, attracting audiences from social media, email, messaging, word of mouth and even offline personal relationships.